In today’s competitive job market, attracting the right candidates isn’t just about posting a vacancy and hoping for the best. Your job advertisement is often the first impression a candidate has of your business, so it needs to be clear, engaging and tailored to resonate with the right people. Here are five simple but powerful tips to make sure your job ad gets noticed by the candidates you want to hire.
1. Start With a Clear and Compelling Job Title
Avoid internal jargon or vague titles like “Rockstar” or “Guru.” Instead, use straightforward and searchable terms that reflect the actual role. Think like a candidate: what would they type into a search bar? Clear titles like “Qualified Diesel Mechanic” or “Registered Nurse - Aged Care” are far more effective than creative but confusing alternatives.
2. Highlight What’s in It for Them
Candidates want to know more than just the job duties - they want to know why they should apply. Make sure your ad includes the benefits of the role: flexible work arrangements, career development, a great team culture or unique perks like a 4-day work week. Focus on what makes your workplace stand out.
3. Be Honest and Transparent
Clearly outline the key responsibilities, qualifications and expectations for the role. Being upfront helps attract candidates who are genuinely suited to the job and avoids wasting time on mismatched applications. If there are challenges to the role, don’t shy away from them - honesty builds trust and leads to better hires.
4. Use Inclusive and Friendly Language
The tone of your job ad matters. Aim for language that is professional yet welcoming and avoid phrases that may unintentionally exclude candidates (like gendered language or assumptions about availability). Inclusive ads attract a broader range of applicants and support a more diverse workforce.
5. Optimise for Search and Mobile
Most job seekers are browsing on their phones and searching online. Make sure your job ad is mobile-friendly, easy to read and includes relevant keywords, so it appears in search results. Keep paragraphs short and use bullet points for clarity.
Conclusion
A standout job ad doesn’t just attract more candidates - it attracts the right candidates. By focusing on clarity, transparency, inclusivity and the benefits you offer, you’ll improve the quality of your applicant pool and fill roles faster with people who are a great fit.
Jobs in Central Queensland is your regional recruitment partner. For more information and insights about local job opportunities and recruitment support, visit JobsinCentralQueensland.au.
